Why Go Local?

Economic studies show how shopping at local, independent businesses is not just a nice thing to do, it is truly one of the best ways to strengthen and sustainably grow our economy. The data shows that through buying locally we can create more jobs and retain more of the wealth of our community right here where it belongs. A 2012 study undertake by Civic Economics found that the local retailers return an average of 52 percent of their revenue to the local economy, compared with just 16 percent for the chain retailers. Similarly, the local restaurants re-circulate an average of 79 percent of their revenue locally, compared to 30 percent for the chain eateries. A similar study conducted in Andersonville, Illinois shows that when you spend a $100 at a local business 58% more money on average stays in your community compared to what would have happened if you spent that hundred dollars at a national chain store. The results of another study in West Michigan indicating that if people shopped just 10% more often at local businesses that it would keep an extra 53 million dollars in wages in their community and create over 1,600 new jobs. What would be the effect if we did the same here?

The Top 6 reasons to Go Local

1. More Money Re-circulates In Our Local Economy.

When you shop at locally owned, independent businesses more money is kept in the community because local businesses often purchase from other local businesses, service providers and farms. Buying locally helps grow other businesses as well as our region's tax base.

2. Non Profits Receive Greater Support.

Non-Profits often receive greater support from local business owners, sometimes as much as 350% more money, than they do from non-locally owned businesses.

3. Most New Jobs Are Provided By Local Businesses.

Small local businesses are the largest employers nationally. A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

4. Unique Businesses Are Part Of Our Distinctive Character.

The unique character of our community is what brought us here and will keep us here. Our tourism businesses also benefit, because "our place doesn't look like everyplace". According to Richard Moe, President, National Historic Preservation Trust, "When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace."

5. Local Business Owners Invest In Our Community.

Local businesses are owned by people who: Live in this community; are less likely to leave; and are more invested in the community's future. In turn, these local businesses in city and town centers require comparatively little infrastructure investments, add more to our tax base and make more efficient use of public services.

6. Customer Service Is Often Better.

Local businesses often hire people with more specific product expertise and they invest in their employees for better customer service - AND - a marketplace of thousands of small businesses is the best way to ensure customer services standards remain high, and that there is greater innovation and low prices over the long